“I only start counting sit ups once it begins to hurt.”
—Muhammad Ali, 20th Century American Boxer and activist
In the early years of my coaching career, I was fortunate to be selected for an amazing assignment — to coach the CEO of an exciting start-up tech company.
I was referred to this individual by another CEO I had been coaching for years, and who happened to be an angel investor in his organization.
Our relationship got off to a wobbly start and we needed a number of check-in sessions to sort out a few areas of misalignment.
The client, who was very direct, eventually told me that he wanted to “feel the burn” in our efforts, much like a personal trainer would do when working with their athletes.
EXERCISE:
In what area of your life would feeling the burn and some pain from your efforts lead you to the gains you seek?