“Give ‘em the Pickle.”

-Bob Farrell, American motivational speaker

Bob Farrell, Author of “Give ’em the Pickle!”

About a month ago, while traveling to a coaching conference, I received a pearl of advice from a flight attendant with whom I had shared The Quotable Coach daily blog.

She mentioned that the airline loves positive, affirming thinking, and that I should consider looking into today’s quote.

Turns out, “Give ‘em the pickle” is all about exemplary customer service and going the extra mile to create customer evangelists, and optimal loyalty. This is especially important given the almost unlimited choices people have as consumers.

EXERCISE:

Check out this short YouTube video. Ask and answer this question, for yourself and your organization: What represents that special, tasty pickle you can offer to more fully satisfy and delight your customers? What about those in your personal worlds?