“Great ideas have a very short half-life.”

-John M. Shanahan, Creator of Hooked on Phonics

Image from ofilispeaks.com

When was the last time you read a book, listened to a podcast, or attended a workshop or seminar? What percent of what you learned did you retain, or better yet, put into practice?

Without going into a lot of brain science and learning theory, it is clear that if ideas are not acted upon quickly, they never make it into long-term memory, much less into tangible results.

One of my past coaching clients even named her company Info-to-Action, for just this reason.

EXERCISE:

What personal or professional idea at the top of your priority list is about to expire through inaction or procrastination? How soon will you put this info into action?