“I only start counting sit ups once it begins to hurt.”

—Muhammad Ali, 20th Century American Boxer and activist

Image from Unsplash by Anastase Maragos

In the early years of my coaching career, I was fortunate to be selected for an amazing assignment — to coach the CEO of an exciting start-up tech company.

I was referred to this individual by another CEO I had been coaching for years, and who happened to be an angel investor in his organization.

Our relationship got off to a wobbly start and we needed a number of check-in sessions to sort out a few areas of misalignment.

The client, who was very direct, eventually told me that he wanted to “feel the burn” in our efforts, much like a personal trainer would do when working with their athletes.

EXERCISE:

In what area of your life would feeling the burn and some pain from your efforts lead you to the gains you seek?