“Build a better mousetrap, and the world will beat a path to your door.”

– Ralph Waldo Emerson, American writer and philosopher

Image from Flickr by Genista.

One of my favorite magazines is Fast Company. It offers a regular (over)dose of what’s new, what’s happening, and what’s hot in technology, business, and design. Its focus is on three different franchises, including most innovative companies, most creative people in business, and masters of design.

Based on creativity, real-world impact, risk-taking, and successful execution, the people and companies profiled are without question building some of the world’s best mousetraps.

Exercise:

What are some of your vocational and/or avocational projects where you hope to attract the world to your door? What new or better mousetraps will you build to do just that?