“People don’t buy for logical reasons. They buy for emotional reasons.”

– Zig Ziglar, best-selling author and motivational speaker

I’m not sure if I fully agree with this premise – however, I would support the belief that most buying decisions have a considerable emotional component. Marketers, the media, work associates and even friends and family are constantly pitching ideas and products. I find that I am most easily sold when both head and heart are involved in the decision – especially when the decisions are big ones.

Consider some of the big decisions that you’ve made successfully, including such matters as education, location, friendships, environment – and even your life partner. When making decisions such as these, you are unlikely to think, “there is an 83% likelihood we will be married seven years from now.” Instead, you pay attention to what your heart says.

Exercise:

How can you listen more closely to the wisdom of your heart, as you consider the decisions you need to make today and in the future?