“Spend as much time crafting the subject line of an e-mail as the message itself because the subject line is often the only thing people read.”

—Kevin Kelly, Founding Executive Editor of Wired Magazine

Image from Unsplash by Brett Jordan

If you are a blogger or happen to read some good ones, you know that the subject line of each message is critical. Our time is precious and we sure don’t want to waste it on useless ramblings and nonsense.

A metric many bloggers consider important is the open rate of each post. This metric helps let them know if their readers are finding their efforts of interest and value. Wit and cleverness are often used to hook readers at least temporarily to read further to hopefully grasp their messages and nuggets of wisdom.

From the people I know, like, and trust, just the subject line “Message from (their name)” is enough for me to read further, knowing that my previous interactions with them have earned my attention and interest.

EXERCISE:

Where and with whom would your name alone be key words in the subject line of an email to guarantee the open rate you desire?