“Strategy is seeing a future from a distance.”

From a discussion between Seth Godin and Chip Conley

Image from Unsplash by Tolu Akinyemi

Seth Godin defines strategy as a “Philosophy of Becoming,” emphasizing understanding who you aim to serve and the change you seek to make.

He contrasts strategy with tactics, explaining that the right strategy enhances the effectiveness of any tactic and reduces the pressure on perfect execution.

He also emphasizes that strategy involves seeing and leveraging the invisible systems around you — rather than being controlled by them — aiming for transformative change within existing frameworks.

Godin’s approach is more about long-term vision and adaptability than rigid adherence to predefined tactics.

EXERCISE:

If you want to distinguish your personal or organizational strategies from the many tactical approaches you currently use, consider checking out Seth’s new book This Is Strategy to help you better see the future from a distance.