“A brand is a promise of what you can expect.”
—Author unknown (sometimes attributed to Seth Godin)
Image from Unsplash by Patrik Michalicka
In my work as a coach, we often discuss the importance of authenticity and delivering value. At its core, a brand is precisely that — a promise of what you can expect.
It’s not just a logo or a catchy slogan. It’s the sum total of experiences and perceptions associated with a product, service, or individual.
When you encounter a brand, whether it’s a company or a personal brand, you’re being made a promise.
This promise encompasses quality, reliability, and a specific set of values.
For businesses, it’s crucial to align their brand promise with their actual delivery.
For individuals — especially in coaching and leadership roles — your personal brand is your commitment to how you’ll show up and the value you’ll provide.
Ultimately, a strong brand builds trust and loyalty by consistently meeting or exceeding expectations.
As individuals of integrity, we must remember that our brand is our bond — a promise we make and keep with each interaction.
EXERCISE:
What is your personal brand? How do you communicate it in your words and actions?
If you require clarification on this subject, consider asking members of your family, friends, and professional colleagues for some feedback.
