Tag Archives: marketing

“People can’t jump on your bandwagon if it’s parked in the garage.”

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“People can’t jump on your bandwagon if it’s parked in the garage.”

—Sam Horn, Intrigue Expert, Author, Communications Strategist

Image by Freekee, in the Public Domain

The term bandwagon first appeared in a book about P.T. Barnum, the famous circus promoter.

Back in the 1850s, a circus made a showy parade through town before they set up. The bright and ornamental wagons were always part of the parade, meant to attract villagers. Musicians were always included, so their arrival could be heard and seen for considerable distances.

What ideas, causes, missions, or purposes do you wish to share with the villagers in your personal and professional communities?

What are you currently doing to broadcast your energy and excitement so that others will climb aboard and join your parade?

EXERCISE:

Where are you still in the garage with your idea and vision? How can and will you strike up the band so that others can jump aboard?

If all it took to upend the status quo was the truth

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“If all it took to upend the status quo was the truth, we would have changed a long time ago.”

—Seth Godin, American Author

In Seth Godin’s newest book, This is Marketing, he suggests that to be effective, all marketers must have the courage to create tension. Some people actively seek tension because it works to push or pull those we hope to serve over the gap from the present to a better future.

For those who resist change and prefer the relative comfort of the status quo, these influences/marketing messages fall on deaf ears. In such cases, the truth does not set us free, for fear of whatever future we wish to avoid.

Godin suggests that the status quo doesn’t shift because something is true, it shifts because culture changes, and the engine of culture is status.

EXERCISE:

Examine where you and others in your personal and professional communities embrace change and find yourself open and receptive to the abundance of marketing messages coming your way. Where might saying yes and embracing such new ways of thinking or acting improve your status?