“Good will is the one and only asset that competition cannot undersell or destroy.”

– Marshall Field

In many ways, I embrace new business strategies and tactics. I have a new website that is optimized and updated often. I blog, write, tweet, link, and so on.

On the other hand, I’m a bit of an old-fashioned guy. I meet most of my clients in person. I still network face-to-face. I’m a relationship guy.

It often takes considerable time to build trust, goodwill and loyalty. The value of such goodwill and loyalty has been measured through such sources as the book The Loyalty Effect – indicating its value in the billions.

Exercise:

How are your current personal and business practices building the asset of goodwill?

What new and additional ideas will you implement to capture and expand this important asset in the future?