The slogan, “Have It Your Way” is not only for burgers.

—Calm App Reflection

Image from Unsplash by Jacky Watt

Burger King’s Whopper was launched the year I was born (1957).  The food chain’s initial positioning — “Have it Your Way” — lasted 40 years.

Their new slogan —”Be Your Way” — is designed to remind people that no matter who they are, they can order how they want, and they can and should live how they want anytime.

EXERCISE:

To what degree do you experience a life of autonomy and freedom, to be and have what you desire?

What other slogans have you embraced over the years to live the life you love?