“Values are critical guides for making decisions. When in doubt, they cut through the fog like a beacon in the night.”

—Robert Townsend (attrib.)

Image from Flickr by briant87

I am reading A Lapsed Anarchist’s Approach to Building a Great Business, by Ari Weinzweig. He is the co-owner of Zingerman’s, located near the University of Michigan’s campus in Ann Arbor.

This book contains a wide variety of essays that show how Zingerman’s became what Bo Burlingham from Inc magazine refers to as “the coolest small company in America.”

Townsend’s quote speaks to the very heart of what makes Zingerman’s, with now over 500 employees, a great place to eat and work.

Exercise:

Google Zingerman’s to do a bit of research into how their values guide their decisions and why they are famous for “the Zingerman experience.” You can even use their mail-order business at zingermancommunity.com to get a literal taste for yourself.